Amnesty International is issuing an urgent call for an immediate ceasefire by all parties in the occupied Gaza Strip and Israel to prevent further loss of civilian lives and to ensure access to life-saving aid for people in Gaza amidst an unprecedented humanitarian catastrophe.

Since the beginning of the war in Gaza, there has been no statements issued by major brands on the ongoing humanitarian crisis.

We at Amnesty International are calling out these major brands to use their platforms to call for a ceasefire so that humanitarian aid and supplies can safely reach the people that need it the most.